Website Tips for Coworking Spaces
A freelance graphic designer has been working from coffee shops for six months. The inconsistent WiFi, noise, and lack of meeting space are holding her back. She searches "coworking space near me" and finds three options. The first website shows an inviting, well-designed workspace with clear pricing tiers, a virtual tour, and a free day pass offer. She books a tour before her coffee gets cold.
Coworking spaces sell more than desk space. They sell productivity, community, flexibility, and professional credibility. Your website is where prospective members form their first impression of what working at your space would feel like. It needs to look as thoughtfully designed as your physical space and make the process of exploring, comparing, and signing up effortless. Here is how to make that happen.
How Coworking Prospects Search Online
Coworking searches reflect diverse needs and work styles.
Location searches: "Coworking space near me," "shared office space [city]," "workspace [neighborhood]," "office space [city]"
Need-specific searches: "Coworking with private offices [city]," "meeting room rental [city]," "hot desk near me," "coworking with 24/7 access"
Comparison searches: "Best coworking spaces in [city]," "[Space A] vs. [Space B]," "coworking space reviews [city]"
Price searches: "Coworking price [city]," "cheap office space [city]," "how much does coworking cost"
Audience searches: "Coworking for startups," "office space for remote workers," "creative workspace [city]"
Prospective members are evaluating location, price, amenities, and community. Your website must address all four convincingly.
Essential Pages for Coworking Websites
Homepage
Your homepage should immediately convey the atmosphere and professionalism of your space. Use a high-quality hero image or video showing your workspace in action (people working, collaborating, or using amenities). Include a compelling headline, your location, a brief description of membership types, and a prominent CTA for tours or free day passes.
Below the hero, feature membership options, key amenities, community highlights, and testimonials.
Membership/Pricing Page
This is one of your most-visited pages. Clearly present your membership tiers with pricing, inclusions, and differences. Common tiers include: day passes, hot desk (flexible seating), dedicated desk, private office, and virtual office. For each tier, list what is included (WiFi, printing, mail handling, meeting room credits, 24/7 access, etc.) and the price. Use a comparison table for easy scanning.
Space/Tour Page
Give prospects a comprehensive look at your space. Include a virtual tour, photo gallery organized by area (open workspace, private offices, meeting rooms, lounge, kitchen, phone booths), floor plans, and details about capacity and layout. The more clearly prospects can visualize themselves working there, the more likely they are to visit.
Amenities Page
List every amenity you offer: high-speed WiFi, printing and scanning, mail handling, kitchen and coffee, bike storage, showers, phone booths, event space, parking, and any unique perks (rooftop deck, podcast studio, wellness room). Amenities are a key differentiator between coworking spaces.
Meeting Rooms Page
If meeting room rentals are a significant revenue stream, create a dedicated page showing each room with photos, capacity, available technology (video conferencing, screens, whiteboards), hourly and daily rates, and an online booking tool.
Community and Events Page
Coworking is about more than desks. Showcase your community through member spotlights, photos of networking events, workshops, and social gatherings. Include an events calendar with upcoming programming.
About Page
Share the story behind your space, your founding mission, and your vision for the community. Introduce your team. Mention any values that define your community (sustainability, diversity, collaboration).
Blog
Content about remote work, productivity, entrepreneurship, and the local business community attracts organic traffic and positions your space as a thought leader.
Contact and Tour Page
Offer online tour scheduling with available time slots. Include your address, phone number, email, and map with transit and parking information.
Design Principles for Coworking Websites
Your website's design should reflect the quality and aesthetic of your physical space.
Match your web design to your interior design. If your space is modern and minimalist, your website should be too. If your space is warm and industrial, reflect that aesthetic online. Consistency between the digital and physical experience builds trust.
Use professional space photography. High-quality photos of your actual space, taken during active hours (not empty), show prospects what the experience is really like. Include shots that show natural light, community interaction, and well-equipped workstations.
Design for clarity and quick decisions. Prospects want to compare pricing, check amenities, and schedule a tour without wading through excessive content. Use clear layouts, comparison tables, and prominent CTAs.
Feature community visuals. Photos and videos of real members working, networking, and collaborating sell the community aspect that differentiates coworking from traditional office space.
Keep the design modern. Coworking spaces attract forward-thinking professionals. Your website should look current, sophisticated, and professional.
For tips on crafting compelling messaging, see our guide on how to write website copy that converts. For platform options, explore the best website builders for small businesses.
Mobile Optimization for Coworking Spaces
Prospects often search for coworking on their phones while on the move or between meetings.
Mobile priorities:
- Clear pricing tables that are readable on small screens
- Photo gallery that displays well on mobile
- Easy tour scheduling on touchscreens
- Tap-to-call and tap-for-directions
- Fast loading pages with optimized images
- Simple navigation to pricing, amenities, and contact
Test the tour booking process on a phone. Can a prospect view pricing, check amenities, and schedule a tour within a few minutes?
Tour Scheduling and Membership Integration
Getting prospects into your space for a tour is the highest-converting action.
Essential conversion tools:
- "Book a Tour" or "Try a Free Day" buttons on every page
- Online tour scheduling with available time slots
- Free day pass offers to lower the barrier to entry
- Virtual tour option for prospects who cannot visit in person
- Live chat for quick questions about availability and pricing
- Automated email follow-ups after tours with membership information
For membership management:
- Online membership signup with electronic agreements
- Secure payment processing for monthly memberships
- Meeting room booking system for members and non-members
- Member portal for invoices, booking, and community features
Trust Signals for Coworking Spaces
Prospective members are committing to a monthly expense and a professional environment.
Member Testimonials
Feature testimonials from diverse member types: freelancers, startups, remote workers for established companies, and small teams. Specific quotes about productivity improvements, networking benefits, and quality of amenities resonate with prospects.
Member Logos and Brands
If recognizable companies or established businesses use your space, display their logos (with permission). This signals quality and professional credibility.
Space Quality Indicators
Internet speed specs, meeting room technology, and amenity quality differentiate premium spaces from basic ones. Be specific: "Dedicated 500 Mbps fiber internet with backup connection" is more convincing than "high-speed WiFi."
Community Size and Diversity
Mention the number of active members, industries represented, and the types of events you host. A thriving, diverse community is a major selling point.
Flexible Terms
Emphasize flexibility: month-to-month memberships, the ability to upgrade or downgrade, and no long-term commitments. Flexibility is a core appeal of coworking.
Awards and Press
If your space has been recognized as one of the best coworking spaces in your city, featured in publications, or won design awards, display these prominently.
Content Strategy for Coworking Spaces
Content marketing attracts remote workers, freelancers, and entrepreneurs during their research phase.
Effective content topics:
- "The Complete Guide to Coworking in [City]"
- "Coworking vs. Working from Home: Pros and Cons"
- "How to Choose the Right Coworking Space for Your Needs"
- "Productivity Tips for Remote Workers"
- "How Coworking Can Help Grow Your Startup"
- "The True Cost of Working from Coffee Shops"
- "Networking Benefits of Coworking Spaces"
Community content builds engagement: member spotlights, event recaps, and behind-the-scenes looks at your space.
Local content positions you as a community hub: "Best Lunch Spots Near [Your Space]," "Networking Events in [City]," and local business news.
Local SEO for Coworking Spaces
Location is a primary factor in coworking decisions.
Google Business Profile
Optimize with accurate information, lots of interior photos, and regular posts about events and availability. Encourage members to leave reviews mentioning specific benefits (WiFi speed, community, location).
Neighborhood Keywords
Target hyper-local searches: "coworking [neighborhood]," "shared office near [landmark]," "workspace [district]." Your proximity to transit, restaurants, and other amenities matters to prospects.
Business and Startup Directories
List your space on coworking directories (Coworker.com, LiquidSpace, Deskpass), local business directories, and startup ecosystem platforms.
Local Partnerships
Partner with local business organizations, startup incubators, and freelancer groups. These connections build awareness, referrals, and local search authority.
Common Mistakes to Avoid
No pricing on the website. Coworking prospects compare options by price. If your pricing is not visible, they will choose a competitor whose is.
Empty space photography. Photos of your space without people feel cold and uninviting. Show the space as it looks during active hours with members present.
Vague membership descriptions. Each tier should clearly state what is included and what is not. Ambiguity leads to confusion and lost prospects.
No virtual tour. Prospects who cannot visit in person (relocating professionals, digital nomads) rely on virtual tours to make decisions.
Ignoring meeting room marketing. Meeting room rentals can be a significant revenue stream. Market them actively to non-members and local businesses.
Poor mobile experience. Professionals searching on their phones expect a polished mobile experience.
No community content. A coworking website that only lists desks and prices misses the community aspect that truly differentiates coworking from renting traditional office space.
Outdated event calendar. An events page showing last month's events suggests a decline in community programming. Keep it current.
Creating a Coworking Website That Fills Your Space
Your coworking website should feel like a digital extension of your physical space: well-designed, welcoming, and energizing. Showcase your environment, be transparent about pricing, highlight your community, and make booking a tour or starting a membership effortless.
The coworking spaces that consistently fill their desks are the ones that sell an experience, not just square footage. Your website is where that experience begins. Make it one that inspires prospects to show up, sit down, and stay.